As we know Digital Marketing is not only about Social Media posting, but it is part of much bigger picture.
Let me quickly Introduce you, to the basics of Digital Marketing:
SEO “Search Engine Optimization” your website, shouldn’t be ignored this is the organic search of your customers looking to find companies or products and services like yours. SEO is also the base for driving lower cost for ads, which will pay off in future marketing effort. That includes blogs with keywords and maintains good content on your website and updating backlinks.
SEM “Search Engine Marketing” like Google Ads, which expose your brand to potential customers who search for products or services similar to yours. Best Example is Google Ads which is the most popular search engine among all.
Integration of all effort like Social Media Marketing, Search Engine Marketing, Email marketing and Website in to Analytical tools is the key for optimizing your marketing effort. This is the bench mark and the comparison tool for getting better results from your campaigns.
Using automated programs like HubSpot is also part of digital marketing, which is used by agencies, it takes high experience and excellent skills to know the best tricks and tactics to take advantage over those marketing tools.
In general, digital marketing is best left to expert agencies due to the facts that:
1) DIGITAL MARKETING AGENCY MAY COST YOU 5 TIMES LESS.
As every entrepreneur and business owner know the visa cost in UAE and the quotas allocated for their company as well finding the right Employee with the right skills takes time and effort.
Cost is the major factor, as mentioned above hiring one employee to your company will cost more than AED 10,000 per month not mentioned the cost of visa and other expenses. Where Social Media Agency with AED 2,000 per month can solve all your needs.
2) AGENCIES HAVE ACCESS TO THE LATEST TOOLS.
With the right tools Marketing companies do quickly and efficiently all the job and you may not need to purchase expensive licenses and subscription for analytical and special marketing tools.
3) NO STRINGS ATTACHED
With agency you can higher and stop at any time, where Employee has an employment contract which includes many clauses like vacation, working time and more disadvantages vs agency.
4) VARIETY OF EXPERIENCE IN DIFFERENT INDUSTRY WITH VARIETY SKILLS
No one is perfect and there is no perfect employee who can be photographer, graphic designer, movie creator, Social media Specialist, SEO specialist in to one employee.
Agency has multiple employees with different skills all worked long enough to know the latest trends in each industry.
5) AGENCY CAN PROVIDE CLEAR KPI RESULTS.
Good agencies know that when it comes to winning more business, numbers speak best than words. How much revenue did you generate for your last customers using Google Ads? How much brand awareness did that Facebook campaign achieved and more easy readable KPI tools.
6) AN AGENCY GIVES YOU ACCESS TO MORE MINDS.
You can get access to more senior marketing minds through an agency. The collective experience and knowledge base of a team will always be better than relying on a single mind to solve a problem or come up with a new idea
Any Business want to succeed in today fast-moving, globalized digital world, has to be a fast, flexible, disruptive and be many steps ahead from the competitors.
HASHTAG DIGITAL BOX
By Angel Petkov